Named is a Finnish clothing pattern label founded in 2013 by sisters Saara and Laura Huhta. The story of Named started from the dream of turning a passion into a career, designing an own collection of clothing patterns felt like a natural way to implement both sisters’ love for clothes, fashion, design and DIY. The duo wants to encourage fellow fashion lovers to give sewing their own garments a try.
Named garments are a combination of Scandinavian clean-lined simplicity and interesting details. The aim of the collections is to bring a new perspective to making one’s own clothes and to support ethical and ecological consuming in contrast to a clothing industry focused on fast fashion. Self-made clothing also allows for freedom of choice; by choosing one’s colors and materials and by changing garment details, the customer can be part of the design process. If dressing is a way to express oneself then self-made clothes are self-expression at its best.
Named is much more than handicrafts but it is also more than a fashion label among others – it is learning, love for creation and joy of accomplishment!